Fundraising News

The Breast Cancer Care Fashion Show 2013

2nd October 2013
Grosvenor House Hotel, London

The Show

Marking the beginning of Breast Cancer Awareness Month, the Breast Cancer Care Show is an event not to be missed. Hosted in the magnificent Great Room at the Grosvenor House Hotel, this year’s extravaganza was attended by a number of celebrities, who came together to enjoy Champagne, fine dining and fantastic entertainment; all for a good cause.

Celebrity ambassadors and patrons for Breast Cancer Care, Edith Bowman and Denise Lewis, hosted this glittering event, which was divided into an afternoon tea and evening show. Entertainment included Ray Quinn, the Dixie Dinahs, David Thaxton, and Odyssey, while one of the show’s main features was a Live and Silent Auction, which included a multitude of money-can’t-buy items that the audience could bid for.

However, by far the highlight of day was the glittering Cat Walk Show, this year styled by Hilary Alexander, with make-up by Ariane Poole, hairstyling by Sassoon, and clothes and accessories from M&S, River Island, Accessorize, Jane Norman, Coast, and online fashion retailer; to name but a few! The fashion parade very much reinforces Breast Cancer Care’s “Body Image” campaign, which promises that it is possible to look and feel fantastic following a cancer diagnosis; each of the models taking part has been diagnosed with Breast Cancer.

Being diagnosed with Breast Cancer is devastating, both physically and mentally, and can drastically impact upon a person’s confidence and body image. Each of the show’s models, though, exuded confidence and beauty, and was a true inspiration to all of those who looked on. With their “Body Image” campaign, Breast Cancer Care is there to inspire this confidence in others who have received a Breast Cancer diagnosis, supporting them through physical and emotional distress, and providing information, support, and reassurance.

One of this year’s models was Naomi Thomas, the founder of a very special charity. After an initial diagnosis back in 2009, Naomi received the devastating news that her cancer had returned just a short year later. Though she now lives with terminal secondary Breast Cancer, Naomi has never let this diagnosis get in the way of making others’ dreams come true; She founded The Wedding Wishing Well Foundation with the aim of giving couples affected by terminal or debilitating illness the wedding of their dreams.

Naomi says of this year’s event, “Being told that I’d been selected to be one of this year’s models for the show was really overwhelming. Seven months later, the day came round very quickly and my nerves were beginning to surface! However, all the pampering that went on backstage put us at ease. We all looked, and felt, brilliant, considering that many of us have received a terminal diagnosis. Walking out on the stage for the first time was amazing; it was so liberating. There were two shows, and each time the audience was electric; People getting out of their seats, cheering and clapping. It was incredible! At the end of the show we came onto the stage in our evening gowns to receive a bunch of flowers from Cheri Booth. She was so lovely, as was Denise Lewis. I spoke with her about The Wedding Wishing Well Foundation and she’s pledged to help in any way she can. The other 23 models, cancer sufferers and survivors, have been the highlight for me, though. They’re such amazing people that understand what you’ve been through. It was an exhausting few days, but what a great experience!”

Fashion Show

In case you missed it…

This year’s Breast Cancer Care Show raised a fantastic £350,000. To put that into perspective, that’s: 175,000 headscarves, helping to boost the confidence of those who have lost their hair during treatment; 6,730 HeadStrong appointments, which aim to help women cope with the distress of losing their hair; or 2,651 opportunities for someone diagnosed with breast cancer to connect with a trained volunteer and share their experiences, hopes, and fears.

It’s amazing what can be achieved when we all pull together.

For more information regarding Breast Cancer Care, or to see some fabulous photos of this year’s show, visit

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